Building websites that build business

Strategic WordPress websites that look good and work harder

Thoughtfully designed WordPress websites for established businesses. Websites designed to strengthen credibility, turn prospects into customers and simplify behind-the-scenes administration.

Working with clients across New Zealand, Australia and beyond.

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Barbi is amazing – very helpful at creating exactly what we wanted and always ready to help fix any issues – nothing is ever a problem. Great at keeping us updated too. Would definitely recommend.

Kirsten W.

Communications, Business Canterbury

A website that just sits there is no longer enough.

Has your business outgrown your website? A website that no longer reflects the calibre of your work, or relies on clunky processes that create extra administration behind the scenes can cost you time and customers.

A well-planned website can help you:

A designer’s eye. A business manager’s brain.

Business thinking in every design

I spent 20 years in business management before I became a designer. That background means I look at your website the way your customers do. And the way your accountant does.

One person. Full accountability.

You’re not passed off to a junior team member. I’m the person who scopes your project, designs it, builds it, and answers your calls. You always know exactly who to talk to.

Design that earns its keep

A website isn’t a brochure. It’s a sales tool. I build sites that are strategically structured, properly optimised, and connected to the systems your business runs on, like CRM, email, bookings, and more.

Senior WordPress expertise

Ten years specialising in WordPress. I know WordPress inside and out. I know what it can do and how to make it do it reliably.

What I Build

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New Business Websites

For established businesses ready for a professional website built around their customers, services and business goals.

Business websites from $3,000.

Home page web design for e-commerce

E-commerce Websites

For businesses that need an attractive, straightforward online shop that is easy for customer and manageable behind the scenes.

E-commerce websites from $4,000.

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Website Redesigns

For businesses whose current website looks dated, performs poorly or no longer supports the way the business operates.

Website redesigns from $2,500.

Acuity Lenses

A polished, professional design for a B2B service

Assett Group Services

Repositioning a growing facilities management business to compete more confidently for high-value contracts.

Travel with Lesley Whyte

Transforming a clunky existing website into a polished, easier-to-manage platform—without sacrificing its established SEO and content history.

New Zealand Political Studies Association

Replacing disconnected membership processes with a WordPress website, member portal and integrated CRM.

red locations

A location/real estate platform with robust filtering and search features

Two Tales Gin

A boutique gin brewery moves from local to international markets
Barbi Larkins

A real person with real experience.

I’m Barbi Larkins, the designer and WordPress specialist behind Be Design. I combine a background in business management with professional design expertise to create websites that are attractive, practical and thoughtfully connected to the way your business works.

You’ll deal directly with me throughout your project, from the first conversation to launch.

What Clients Say

Jonathan S.Creative Director, The Creative Offices (Dallas, TX)
Barbi is incredible. It took me years, but finally I found a designer that meets and exceeds my standards.
Lesley WhyteOwner, Travel with Lesley Whyte (New Zealand)
The new-look website is honestly amazing. It has completely surpassed what I imagined possible...The flow, the structure, the elegance and the professionalism of the site now truly reflects the calibre and direction of the business. I couldn’t be happier with it.
David M.CEO, Assent Consulting (Sydney, AU)
Barbi is excellent at quickly understanding what we need and then getting exactly the right amount of creativity into the materials she creates for our clients. Can’t recommend her highly enough!
Steve N.Group CEO, Assett Group Services (Australia)
Our recent webpage revamp was designed by Barbi. The result was greater than expected. Barbi is great to deal with and extremely patient, especially when it comes to a client who keeps changing their mind - like us. Great communication backed up by a great design.
Kirsten W.Communications, Business Canterbury
Barbi is amazing - very helpful at creating exactly what we wanted and always ready to help fix any issues - nothing is ever a problem. Great at keeping us updated too. Would definitely recommend.