Upshot – Regularly adding new content to your site through blogging can help get more people to your site. But it’s more complicated than writing a few words on a page. Read on to find out how to optimise your chances of getting read.
You’ve heard about it, you know you should be doing it, but you’re not sure how to go about it? Search Engine Optimization or SEO for short, is all about improving not just the quantity, but also the quality of traffic to your website.
Whether through Google, Bing, Yahoo or any number of other search engines, your primary goal is to have your website rank highly on search engine results pages. This is done by improving your site’s SEO, helping you get more clients.
To improve your website’s SEO you need to understand how search engines work. The most common way search engines gather information from the millions of websites on offer is through web crawlers. ‘Bots’ also known as search engine ‘spiders’ or ‘crawlers’ continuously search the web for new data.
Sites that are seen to have fresh content and valuable information rank highest. That’s where blogs come in. By creating new blogs, you are creating fresh content and by writing about things of interest to your users, you are creating valuable content.
For more detailed information on SEO check out this helpful blog!
Adding images, videos and links to your blog will help with your SEO as well as providing additional information to your readers.