Toks originally approached me to redevelop her existing WordPress website, built years ago on the Avada theme. After a few years of personal hardship, the website had grown static and was in need of some fresh life. We ended up throwing out Avada and re-designing from scratch.
Toks’ personal challenges of recent years left her with little income. She had invested time and thought in her re-imagined programs and needed her website to provide a portal to sell and deliver them.
Re-design of the website was done live on a subdomain of the original site. This allowed for an collaborative approach where Toks’ could view the pieces in action and provide feedback throughout.
Not only had Toks website grown stale, her branding was in need of some TLC as well. Her only copies of her logo were low resolution and looked outdated.
A branding refresh gave her a more sophisticated logo. Care was taken over color selection. Blue and gold were meaningful to Toks. In a bold move, we chose gradients to reflect the color, depth and vibrancy that is Toks Coker.
Video is used extensively across the website, both in the design and the delivery of her programs.
Video backgrounds help convey the energy of Tok’s “Say Yes to Life” message.
Zoom integration within her membership programs allow her to run her courses on her own website.
Toks didn’t just need a website. She needed a sales tool that would help to attact, sell and run her coaching programs.