www.ibs.ac.pg
A brand refresh inspired this college in Papua New Guinea to develop a new website that would establish them as the premiere learning institution in the area and attract a wider, younger and more savvy audience. Features include a mega menu for easy navigation, course listings organised by interest and degree, and a variety of ways to apply and connect online.
Platform: WordPress
An animated slider introduces prospective students to an array of degree pathways, with big buttons for calls to action.
With so much content available on the IBS website, it was paramount that information be found easily. The solution? A mega-menu.
The menu is organised in a logical and easy to read way, with descriptive text and images. A prominent call to action button makes it easy to take next steps.
Course listings are searchable and organised in a variety of ways so that prospective students can search by degree program or interest. All courses connect with an online application process.
Strong cut out images of actual students bring home an inviting and personable feel.
With a young audience, the site needed to be not only mobile-friendly but interactive. A contact bar makes it possible to have any questions answered with the push of a button.
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