A colorful branding and marketing direction for a business app
Platform: Hubspot, Illustrator, Indesign
Zymbyo is a Canadian marketing service. They had developed an app that makes marketing easier for businesses in the automotive industry. They wanted to create a professional image to present their innovative product to the world.
This was not one, but a series of projects to build on the Zymbyo brand and make it user-friendly, measurable and attractive. These included a custom illustration for their brand mascot, print advertising, Powerpoint presentation, and a Hubspot website.
The client wanted a robot illustration to serve as a mascot for the company. The result was the “Zymbot”, a friendly little android with features based on the graphs available within the app.
Customer management was a key concern for Zymbyo, leading to their decision to build their website within the Hubspot framework. This allows them to see firsthand how their customers interact with their website.
With the more restrictive design options available on the Hubspot interface, the design required some creative custom coding, including custom-coded animations for their home page banner.
