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I have a new website. So now what do I do?

Digital marketing for your websiteYou already know that having a great website that reflects your business is imperative to creating your business profile. You’ve put lots of thought into presentation. You’ve chosen some great images. Your products and offers are ready for the world.
Now all you have to do is get the world to come in and have a look.

No matter how wonderful and creative and easy to use your website is, you’ll need to find ways to direct traffic to it to put it to work.

Think of your website as a shop in a busy marketplace (which is what it is, really). Millions of people are walking by and browsing around. A thousand merchants are shouting out to them, trying to draw their attention.

This is what the internet is like. How can you get your little market cyber-stall to cut through all the noise and attract some attention?
The truth is, there isn’t any magic formula and it’s not going to happen overnight. It will take some dedication and planning as you build your business’s online reputation.

Jump Start:
Getting your business off the ground

If you’re just getting started in your business, you need some quick results to get some sales in the door. I get that. These are things that you can do right now that will have the most immediate results.

Google My Business | Bing Places for Business

The two largest search engines out there, Google and Bing, offer free services to help advertise your business. These are easy to set up and allow you to create a business profile and choose how you appear on search and on maps. They also offer analytics so you can see how many people are finding you through search functions.

Collect Google Reviews

Your Google My Business account gives you access and control over your reviews on Google. The foundation of good Search Engine Optimisation (SEO) is about building trust online. Google reviews is one the fastest and easiest ways to start establishing that trust.

Find the “Share review form” button on the home page of your Google My Business account. Copy the link and share it.

  • Send a “thank you” email to past customers. Ask them for a review and include the link.
  • Include your Google review link in your email footers.
  • New to business and don’t have many past customers? Ask friends and family who have experience with your business behind the scenes to leave a review to get you started.
  • Occasionally ask for reviews with your link as a post on your business social media (but only if you trust your audience!)

Update Products or Services on Social Media

Include website links in your social media strategy. Your website and social media channels should integrate and act as a team, where each helps you build the other.

Don’t just slap your website url in a post and expect people to go exploring. Give people a reason to click. We have all grown accustomed to being spoon-fed information online and have gotten rather lazy.

Here’s a few tips on how to share your website effectively:

  • Make a big deal of your website launch on your social media. Create several posts about it in the weeks prior and after launch. Link to specific pages on your website to read more. Consider offering a launch sale of your products or services.
  • Highlight a new or popular product and include the link where your followers can buy it now or get more information. The link should connect DIRECTLY to the product or service. The object of the game is to reduce the number of clicks that it takes to get to a sale as much as possible. Don’t let your potential customers get lost in content they may or may not care about.
  • Have a new blog post or product review? Share it on your social media channels with a link pointing to the blog post or the product that was reviewed.
  • Offering a sale or promotion? Build up to it on your socials with links to the products or services that are on offer.
  • Do a Live on your socials reviewing your own product or service and how it can help your customers. Include a link in the description.

The Long Game:
Building a stream of traffic for the long term

No matter how much of a splash you make, not everyone is immediately going to become a customer. Plan for the long game to build trust online.


Search Engine Optimisation (SEO) is the art of making your website more valuable to search engines.

Search engines work by crawling websites and cataloguing the information they find. Your mission is to create content that is easy to catalogue and easily found by potential customers.

SEO is an intricate and ongoing operation. Here are a few tips to get you started:

  • Have a clear idea of who you are marketing to. Think about your product or service offerings from your customer’s perspective. What problem might they have that you could solve? What are their pain points? What are they looking for?
  • Based on the information above, brainstorm a list of keywords and phrases. Keywords and phrases are the words people might type into a search to find products and services like yours. BE SPECIFIC. Think about what sets you apart from other website offering similar products or services and include those elements in your keywords. For example, if I use “web designer” as a keyword, it’s not really going to help me because there are billion other web designers out there. If I rephrase that to “Wordpress web designer” I can remove some of that competition. If I rephrase to “Wordpess web designer in Christchurch”, I would have a more effect key phrase.
  • Once you have your list of key phrases, work them through your website. An SEO plugin like Yoast or RankMath will help you place these keywords to their best advantage.
    • Use keywords and phrases in your website page headings.
    • Incorporate them into your page titles and urls.
    • Include them in the media descriptions and alt tags for your images.
    • Use them in page descriptions.
  • Include page linking. Page links demonstrate that your site contains content of value, which helps in your search engine rankings.
    • Interior links: Pepper each page of your website with links to other pages for further information.
    • Outbound external links: Find ways of referencing other websites in your website content. This may seem counter-intuitive as we all want to keep our site visitors on our own site, but exterior links will help your search rankings.
    • Inbound external links: Look for opportunities to have other websites link to you. This help establish your authority in your industry, giving value to your website. Try guest blogging (below). Or write reviews for other websites with a link to your own.

Remember that Rome wasn’t built in a day and neither is SEO. In essence, SEO is about building your reputation online. You have to earn it.


You know who owns Youtube? Google! Posting informative videos to Youtube is a great way to increase your professional credibility and give yourself an edge in search engine rankings. Don’t forget to link your videos back to your website!

Email Marketing

Don’t let your website visitors just disappear. Shoppers often need to look at a product several times before deciding to buy. Capture email addresses of your website visitors so you can continue to showcase your products, services and expertise.

  • Start a free account on a service like Mailchimp or Mailerlite. Follow the instructions on your plan to create a sign-up form to your mailing list.
  • Consider offering an incentive to encourage people to subscribe to your list, like an eBook on a subject of interest or a discount coupon. These features can usually be automated in your Email Marketing account so that the eBook or coupon is automatically sent out when someone subscribes.
  • Include a sign-up form with your offer on your website. Advertise it periodically in your social media. Include it in your email footer.
  • Send out regular emails of your products and specials, but not enough to be spammy. Don’t forget to link to specific products or services on your website.
  • Try to put yourself on a schedule for weekly, fortnightly or monthly emails.

Write a Blog

Blogging can be great for SEO. Search engines prefer websites with fresh and meaningful content. Your blogs do need to be lengthy. They just need to be informative. Use your own expertise in your industry to select subjects that will be of interest to your target market. If you find yourself staring at a blank page trying to decide what to write, start with bullet points of ideas. Do an internet search of the topic for information to supplement what you’ve written. Include links to the articles you found most helpful – search engines also prefer sites that include outside links to other websites.

Perhaps most importantly, put yourself on a realistic blogging schedule. Set some time aside each week to work on your blog. Make an appointment with yourself to get it done. There is nothing worse on a website than a blog page that’s out of date.

Try what I call Monday Morning Marketing. Set aside the first few hours of your week, before you get bogged down in your day-to-day, for thinking about and writing your blogs. Make a list of blog topics. Brainstorm bullet points of information that could be included in each. Do your internet searches. Then you can either write up your blogs from your bullet points and hand them off to a content writer.

Guest Blogging

Guest blogging is where you write a blog for someone else’s website. “Why on earth would I want to do that?” you say. There are several reasons.

  1. You can create a reciprocal arrangement with a complementary service to help add to your own blog resources. As an example, if you sell nutritional supplements, you might offer to write a blog for a local gym. They in turn will write a blog on exercise and good health for your website.
  2. Search engines love cross-linking. By writing a blog for another website, you help to establish your own authority in your industry. Your guest blog should link back to your own website, further building your credibility on the internet.
  3. Guest blogging is like free advertising. By writing a guest blog, you are piggy-backing off your host’s marketing, putting your website and service in front an audience that is already interested in the products or service you offer.

And don’t forget to splash links to those blogs across your social media and in your newsletter!

Marketing Unplugged:
Not all website marketing needs to be online

We’ve grown accustomed to a digital world. Truth is, marketing has been around far longer than the internet has. And in an age where internet browsers have become blind to the constant barrage of internet advertising, throwing a little bit of the traditional ways into the mix can give you an edge.

Business Cards

How old fashioned and basic can you get? A well designed and crafted business card will place your website address literally in the hand of everyone you meet. They’ll keep it in their wallet or hang it on the refrigerator. And when they need what you’re offering, you are the person they will think of. Keep a supply of business cards on hand and give them out whenever you meet someone. Give a small supply to your family and friends so they can recommend you easily to anyone they come across looking for the products or services you offer. Hang one up whenever you see a public bulletin board.

Wear Your Website

Many printers offer print-on-demand services, allowing you to print a supply of your own t-shirts, sweatshirts or other branded products that you can use yourself when you’re out in public or hand out to potential customers. Plan a design that clearly displays your website with your logo and a succinct description of what you do. You can become your own billboard.

Thank You Cards

This is an old-fashioned courtesy still immensely popular with modern audiences. Our digital world has left many people feeling disconnected and unappreciated. Express your gratitude with thank you cards that discreetly include your website address in your contact information.

Host a Workshop in Your Community

Online workshops have become so commonplace that it can be easy to forget that they can actually be done face to face. While it may seem that everyone on the world is doing everything remotely, there are still may people who appreciate and prefer face to face contact. Contact your local school or community group to see if you can offer a workshop or talk on your area of expertise. They’ll include include your website and branding in their advertising and you’ll be able to pass out your business cards or other swag to the attendees.

Community Newsletters

Many communities offer a newsletter to their residents and they’re often looking for new content. Offer to write up an article that is relevant to both your business and your community for the newsletter. Alternatively, paid advertising in community newsletters is usually very affordable.


The world of digital marketing is a moving target. Trends change. If you find your marketing strategies aren’t working well for you, do your research to see what you can do differently. No one strategy is perfect, and no one strategy will work perfectly for the (hopefully) long life of your business. Be prepared to change with the times.

If you’re new to website marketing, I would suggest choosing one or two of these strategies as a place to start. Work on them until you’re comfortable and consistent before adding more. Keep reviewing and tweaking to make them fit your market and your way of working. Your website isn’t going to sell itself. It needs you for that. You got this.


All you have to do is ask!