Every site I build starts with a conversation about your business, not your colour preferences. I’m a WordPress designer based in Lyttelton, New Zealand, and I specialise in websites that don’t just look good. They generate leads, guide visitors, and put you in control of your own online presence. My background in business administration means I think about your bottom line as much as your brand. You get a designer who understands how businesses actually work.
I came back to design after twenty years in business administration. I made the shift because I was good at what I did, and I wanted to bring everything I’d learned into work I actually loved.
Those two decades gave me something no design course could. I understand budgets, stakeholder pressure, and the gap between what a website looks like and what it actually delivers. When a business owner tells me their site isn’t pulling its weight, I don’t just hear a design problem. I hear a revenue problem. That reframe changes everything about how I approach a brief.
So when we work together, I’m not guessing at your objectives. I’ve written the reports, sat in the meetings, and felt the frustration of tools that look polished but don’t perform. I know what good looks like from the inside, and I build websites that reflect it.
No account managers. No briefings passed down the chain. The person you talk to is the person building your site — from strategy to launch.
I’m not learning on your project. I’ve built everything from brochure sites to membership portals to real estate platforms. I know what works, and I know what to avoid.
Freelancer rates reflect the work, not the overhead. You’re not paying for someone else’s lease or a junior team learning on your budget. (Note: competitive rates can be mentioned here — just not as the lead.)
