Providing coupon codes can provide incentive to close the sale.
And it’s really easy to do!
This assumes that you already have WooCommerce installed and products created.
On the WordPress dashboard at the left of your screen, find the Woocommerce section. You’ll find Coupons under Marketing.
The name you choose for your coupon will be the assortment of letters and numbers that your customers will need to type into the coupon form when they checkout, so keep it simple and easy to remember.
You can opt to use the ‘Generate coupon code’ button, but the result will be anything BUT simple and easy to remember.
If you choose, you may add a description for your coupon, but it’s usually not necessary.
There are three discount types to choose from.
This section also allows you to select free shipping if you would like to offer that as part of your coupon. You can also skip the discounts above and make your coupon code give nothing but free shipping as an option.
Set your coupon expiry date unless you want your coupon to be valid forever.
Restrictions allow you to set conditions to your discounts.
Usage limits allow you to control how often your coupon code is used.
After you have saved, take a quick look at an applicable product in your shop and try entering your code to make sure the code it is behaving the way you expect it to. There is nothing worse than distributing a code only to find it’s costing you more than you anticipated. (Well, maybe there are worse things, but it’s still pretty bad.)
Once you have saved your coupon code, you can distribute the code through your marketing channels. Customers can then enter the code upon checkout to take advantage of your generous discount.