A small business helping small businesses, Small Business Plans required a website that made optimal use of SEO, UX and responsive design and Hubspot integration.
Platform: WordPress
Small Business Plans saw an opportunity in the current market to help emerging business create business plans that would help them launch their business and secure funding. They offer ready-made templates and custom business plans for a flat-rate price.
Small Business Plans caters to new business owners, people who are busy, spend a lot of time on their phones and don’t have time or need for a lot of tech.
User Experience (also known as UX) creates a design with the client in mind. It incorporates easy navigation and a minimal number of clicks to get the sought-after information.
Small Business Plans needed a website that was simple to navigate and could be held in the user’s hand. The interface needed to allow easy purchase for their products and integration with Hubspot for data capture and chat function.
Analytics showed that the Small Business Plans customer usually accessed the website on a mobile phone, so responsive design that worked well on mobile was vitally important.
Wireframing was vitally important as simple navigation was integral to the website design. Wireframing was done on Photoshop with input from the client.
SEO was a primary concern. Blogs were integrated as a fundamental part of the design.
The Small Business Plans offers their products to specific industries. We needed a way that site visitors could browse through and find the right plan for their industry. The use of flip boxes allowed us to design an interface where customers could browse through offerings in a simple and visual way. A tile shows the name of the industry with corresponding image. A click reveals more information. A second click takes the visitor to the Woocommmerce product where they can find more information and buy.
A powerful mega menu further improves site navigation.
Customer data is easily captured through Hubspot integration. Hubspot powers the website chatbot. Visitor data is captured and catalogued for marketing purposes.
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